Legal

Privacy Policy

Effective date: March 28, 2026  ·  Last updated: March 28, 2026
Emplify Care Inc. · Toronto, Ontario, Canada

This Privacy Policy is intended to comply with the Personal Information Protection and Electronic Documents Act (PIPEDA) and applicable provincial privacy legislation. If you have questions about this policy, please contact us at aslan@emplifycares.com.

1. Who We Are

Emplify Care Inc. ("Emplify Care", "we", "us", or "our") is a Canadian company headquartered in Toronto, Ontario. We operate a platform that connects individuals who have navigated the healthcare system with researchers and healthcare organizations seeking patient perspectives to improve care delivery, policy, and outcomes.

We are committed to protecting your privacy and handling your personal information with the highest standards of care, transparency, and respect.

2. Information We Collect

2.1 Information You Provide Directly

When you join our waitlist or create an account, we collect:

2.2 Health-Adjacent Information

In order to match you with relevant research opportunities, we may ask you to voluntarily share information about your experiences with the healthcare system. This may include, but is not limited to:

This information is entirely voluntary. You will never be required to disclose specific medical records, diagnoses, or clinical information to participate on our platform. Any health-related information you share is used solely to match you with appropriate research opportunities.

2.3 Technical Information

When you use our website, we may automatically collect:

3. How We Use Your Information

We use the information we collect for the following purposes:

We will never use your information for purposes beyond those listed above without your explicit prior consent.

4. How We Share Your Information

4.1 With Researchers — Only With Your Explicit Consent

Your personal information will never be shared with any researcher, healthcare organization, institution, or third party without your explicit, informed, and prior consent. Before any information is shared, you will be provided with a full project brief describing the research purpose, the organization conducting it, what information will be shared, and how it will be used.

4.2 Service Providers

We work with a limited number of trusted third-party service providers to operate our platform. These include:

All service providers are bound by contractual obligations to protect your data and are prohibited from using it for any purpose other than providing services to Emplify Care.

4.3 We Will Never Sell Your Data

Emplify Care will never sell, rent, trade, or otherwise transfer your personal information to any third party for commercial or marketing purposes. This is an absolute commitment.

4.4 Legal Requirements

We may disclose your information if required to do so by law, court order, or governmental authority, or if we believe in good faith that such disclosure is necessary to protect our rights, your safety, or the safety of others.

5. Data Storage and Security

Your personal information is stored on secure, encrypted servers. We implement industry-standard technical and organizational safeguards to protect your data against unauthorized access, disclosure, alteration, or destruction, including:

While we take every reasonable precaution to protect your data, no method of transmission or storage is 100% secure. If you have reason to believe your data has been compromised, please contact us immediately at aslan@emplifycares.com.

6. Data Retention

We retain your personal information for as long as your account is active or as needed to provide you with our services. If you request deletion of your account and data, we will remove your personal information within 30 days, except where retention is required by law.

Anonymized, aggregated data that cannot be linked back to you may be retained indefinitely for analytical and research improvement purposes.

7. Your Rights Under PIPEDA

As an individual whose personal information we hold, you have the right to:

To exercise any of these rights, contact us at aslan@emplifycares.com. We will respond within 30 days of receiving your request.

8. Consent

By joining the Emplify Care waitlist or using our platform, you consent to the collection, use, and disclosure of your personal information as described in this Privacy Policy. Your consent is meaningful — you will always be informed of the purpose before information is collected, and you may withdraw consent at any time.

For any new or additional uses of your information not covered by this policy, we will seek your explicit consent before proceeding.

9. Children's Privacy

Emplify Care is intended for individuals who are 18 years of age or older. We do not knowingly collect personal information from anyone under the age of 18. If we become aware that we have inadvertently collected information from a minor, we will take immediate steps to delete it.

10. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices, legal requirements, or platform capabilities. When we make material changes, we will notify you by email or by posting a prominent notice on our website, and update the "Last updated" date at the top of this page.

Your continued use of our platform after changes are posted constitutes your acceptance of the revised policy.

11. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact our Privacy Officer:

You also have the right to contact the Office of the Privacy Commissioner of Canada at www.priv.gc.ca or 1-800-282-1376 if you have unresolved concerns about how we handle your personal information.